Pricing Strategies with Danielle Morris, Morris & D'Angelo

Description

Pricing Strategies with Danielle Morris, Morris & D'Angelo

• Tuesday, March 18, 2025

• Noon, approximately 60 minutes

• Virtual via Zoom

• Free for ORPIB Members, $15 for non-members

Session Description: 

Effective pricing strategies is the single greatest lever your business has at its disposal to increase its profits and future. An incorrect first price can easily ruin all future pricing. Pricing is more than knowing your costs. Pricing has many variables and there is no single “perfect prices”.

During our session, we will review and discuss the following topics:

• How people make buying decisions
• The pricing power of a “brand”
• Why Cost + pricing is suboptimal
• Why hourly based pricing is is bad for your customer and more terrible for you
• Why value is subjecting and how you can leverage that knowledge to your benefit
• Why pricing options and tiers are your best friend

About the Speaker: 

Danielle Morris (she/her) is a visionary thought leader dedicated to revolutionizing business experiences into moments of awe. Beginning her career with Ernest & Young in San Jose, California, she gained extensive prominence as the founder of Morris + D’Angelo, a regional consultancy renowned for its bespoke integration of entrepreneurial advisory services, multi-generational family asset protection, and international taxation and business strategies.

A leader in her field, Danielle is also the driving force behind Eighth Round Investments, a closed-end private equity fund fostering innovation and nurturing entrepreneurial ecosystems through strategic investments and public-private partnership initiatives.

As a captivating speaker and trusted consultant, Danielle 's expertise spans a myriad of domains including Global Business Strategies, Total Quality Service, Emerging Technologies, and Multi- Generational Family Advisory Strategies. She is an unrepenting advocate for eradicating hourly billing practices, championing value pricing, and enhancing customer experiences through her co-founding of the VeraSage Institute.

Danielle 's influence extends far beyond her consultancy. She actively contributes to the entrepreneurial landscape by mentoring early-stage startups and co-founding Silicon Valley ventures that have reshaped industries. Noteworthy among her achievements is her pivotal role in the establishment of Signio, a groundbreaking startup that was later acquired for $1.2 billion.

In addition to her strategic creativity, Danielle is a sought-after advisor for entrepreneurs, investors, legal professionals, and media outlets alike. Her deep understanding of business and its intersections with change and commerce creates invitations to assist enterprises ranging from ow-tech to high-tech. She has assisted boards and senior management committees of numerous companies across diverse industries, from energy conservation and healthcare to blockchain and biotech.

Danielle 's ideas, thoughts, and opinions have been recognized and featured in prestigious publications including the Wall Street Journal, Journal of Accountancy, New York Times, NPR, and CNBC.

Connect with Danielle: linkedin.com/in/daniellemorristf