Description

How to Exist Ethically on Social Media with Sarah Giffrow, Upswept Creative

• Tuesday, March 11, 2025

• Noon, approximately 60 minutes

• Virtual via Zoom

• Free for ORPIB Members, $15 for non-members

Session Description:  With dramatic changes in the political and social media landscape, it's hard to know what to do as a human--let alone as the boss of your business' online presence. In this webinar, we'll cover what's been happening with Meta and TikTok, impacts we're seeing and which ones you actually need to pay attention to. We'll also share recommendations on what to do about ads, whether or not to delete your account, and how to divest from platforms without losing all of the audience you've worked so hard to build.

About the Speaker: Sarah’s path was set in the days of the Old Internet, after she built her very first webpage in (gasp!) the ’90s. She was raised in a tech-savvy household and after nearly 10 years designing for online education, she founded her own online marketing agency. Upswept Creative was born out of Sarah’s previous side-hustle as a photographer, where she often found herself seized by the irrepressible urge to help her photography clients improve their websites.

These days, she calls herself “a website nerd and accidental marketer,” and learning about online marketing over the past decade has only made her better at websites and promoting small businesses in the big world of the internet.

In her spare time, she can be found lifting heavy barbells, learning to referee roller derby, cuddling her spicy meatball of a 3-year-old, and giving all the pets to her affectionate and extremely food-motivated tuxedo cat, Zergling.

Connect with Sarah: https://www.linkedin.com/in/sarahgiffrow/